Fire Sticks, or Fire TV Sticks to give them their proper name, are Amazon’s streaming devices which plug into your TV and let you use Alexa, watch Prime Video and many other streaming services besides.
They’re pretty affordable at their normal prices but everyone likes a bargain and, right now, Amazon is offering some hefty discounts for Prime Day.
Note that you need to be an Amazon Prime Member to get the discounts as non-members will pay the regular price. However, you can get a free 30-day trial if you haven’t subscribed before.
There are also great deals on Amazon’s 4-Series and Omni Series Fire TV televisions with almost half price on some screen sizes. That’s in the US: unfortunately Amazon doesn’t sell these in other countries.
Of course, there are hundreds – thousands, in fact – of other tech deals, so be sure to take a look at our pick of the very best Prime Day deals as well.
Best Prime Day Fire Stick deals in the US
Amazon Fire TV Stick (3rd gen)
1
From: Amazon
Was: $39.99
Now:
$16.99
(58% off)
This is the latest generation of the Fire Stick that’s 50% more powerful than the 2nd-gen model.
It comes with the 3rd-gen Alexa remote that includes shortcut buttons for streaming services, and extra buttons for controlling your TV.
It’s usually $39.99 but if you’re a Prime member you can get it for the bargain price of $16.99.
Amazon Fire TV Cube
2
From: Amazon
Was: $119.99
Now:
$59.99
(50% off)
Ok, it isn’t a stick as such, but the Fire TV Cube doubles as a hands-free Alexa smart speaker even when your TV’s off – something the Fire Stick cannot do.
It’s also the most powerful of the bunch, and can control your TV, soundbar and other A/V equipment thanks to its built in infrared emitter.
Usually it’s $119.99 – over twice the price of even the Fire TV Stick 4K Max – but this deal knocks half off that to make it $59.99.
Amazon Fire TV 55in Omni Series 4K TV
3
From: Amazon
Was: $559.99
Now:
$299.99
(46% off)
Amazon’s top-of-the-range smart TV with Alexa and Fire TV built in. The Omi series comes in 43, 50, 55, 65 and 75in sizes and all have hands-free voice control.
You can also use it for video calls if you buy a compatible webcam as there isn’t one built in.
It’s a 4K HDR TV that supports Dolby Vision and has the same interface as a Fire TV Stick.
All sizes except the 43in are discounted, but the 55in is the best deal at almost half price.
Amazon Fire TV 50in 4-Series 4K TV
4
From: Amazon
Was: $469.99
Now:
$259.99
(45% off)
It’s a 4K TV with a Fire Stick built-in, made by Amazon. This is the 50in model, but there are also 43in and 55in sizes, all with the same near-50% discount.
The 4-Series is the more affordable of Amazon’s two TV lines and doesn’t have hands-free voice control or two-way video calling like the Omni range.
But at these low prices, it’s very difficult to complain.
Amazon Fire TV Stick 4K
5
From: Amazon
Was: $49.99
Now:
$24.99
($25 off)
The Amazon Fire TV Stick 4K supports both Dolby Vision and HDR10+, and it comes with an Alexa Voice Remote; it’s an incredible value at $30.
Best Prime Day Fire Stick deals in the UK
Amazon Fire TV Stick (3rd gen)
1
From: Amazon
Was: £39.99
Now:
£17.99
(55% off)
The latest-generation Fire TV Stick is 50% more powerful than the 2019 second-gen model and has the new 3rd-gen Alexa remote with useful extra buttons.
This early Prime Day deal knocks 55% off the usual price, but as it’s a Prime Exclusive deal, you do need to be a Prime member to get the discount.
Amazon Fire TV Stick 4K
2
From: Amazon
Was: £49.99
Now:
£22.99
(54% off)
The Fire TV Stick 4K, unlike the regular and Lite sticks, can stream 4K video, so it’s the one you want if you have a 4K TV.
And at this price, with 54% off, it’s the ideal time to buy one.
Amazon Fire TV Stick Lite
3
From: Amazon
Was: £29.99
Now:
£12.99
(57% off)
The Fire Stick Lite is Amazon’s cheapest media streamer but still has Alexa built-in and offers access to many streaming services including Amazon’s Prime Video, Netflix, Disney+ and lots more.
Normally £29.99, this deal – exclusive to Prime members is less than half price. An absolute bargain.
Ferguson F3220FR Fire TV
4
From: Amazon
Was: £199.99
Now:
£159.99
(£40 off)
Those looking for a cheap and compact tele with Fire TV built-in might just have found it in this 32in model from Ferguson.
Note this is not a Prime-exclusive deal.
Amazon Fire TV Cube
5
From: Amazon
Was: £109.99
Now:
£54.99
(50% off)
Ok, it isn’t a stick as such, but the Fire TV Cube doubles as a hands-free Alexa smart speaker even when your TV’s off – something the Fire Stick cannot do.
It’s also the most powerful of the bunch, and can control your TV, soundbar and other A/V equipment thanks to its built in infrared emitter.
Usually it’s £109.99 – twice the price of even the Fire TV Stick 4K Max – but this deal knocks 50% off to make it £54.99.
Amazon Fire TV Stick 4K Max
6
From: Amazon
Was: £54.99
Now:
£32.99
(40% off)
The 4K Max isn’t hugely different from the 4K, but it does have Wi-Fi 6, rather than Wi-Fi 5, plus a processor that’s 40% faster.
With 40% off it’s a great deal, but it’s not the biggest discount Amazon is offering for Prime Day. You need to be a Prime member to get this deal.
