Xbox gamers could see more ads in games soon.
Daniel Van Boom/CNET
Microsoft plans on selling more ads in its Xbox games, according to a report from Business Insider Friday.
The Xbox maker’s program will reportedly allow developers to sell ads in free-to-play games on the Microsoft consoles. In-game advertisements are currently limited, as developers have to incorporate them while developing the games or as in-game content released after a game’s launch. Microsoft’s program would allow game makers to designate certain spots in the game where ads can be played, such as on billboards in a racing game.
“We are always looking for ways to improve the experience for players and developers, but we don’t have anything further to share,” a Microsoft spokesperson said in an email Friday.
According to the report, Microsoft plans on implementing this ad program later this year, and the company doesn’t appear to be taking a portion of the ad sales. It also reportedly wants to allow ads that don’t distract from the game.
Get the CNET Windows Report newsletter
Get smarter with the latest Microsoft news, reviews and advice on Windows PCs. Delivered Wednesdays.