This year, Black Friday arrives on 26 November – but deals have already begun. In the UK, Black Friday offers are starting to trickle in, while in the US major retailers have already revealed Black Friday pricing and are promising prices won’t got any lower on the day.
If you’re looking for the very best deals on the very best products this Black Friday (and then Cyber Monday), you’re in the right place. We are bringing you the very best Black Friday tech deals in the UK, as well as tips on how to bag them before they sell out.
We’re covering deals across laptops, PCs, TVs, Fitbit, gaming consoles, smart home, and everything else in between. This article is being regularly updated to bring you the very best deals, so keep it bookmarked.
We’re focusing on UK deals here, but for smart home and entertainment deals in the US, visit Tech Hive, and for PC, laptop and component deals visit PC World.
Quick links:
Find even more in our Black Friday hub, or continue reading for a list of all of the UK and US sales on now and our pick of the top 20 deals on the web. If you want to stay ahead of the curve, check out our article What to Expect this Black Friday: Our biggest predictions for 2021.
Early Black Friday 2021 sales on now
Here’s a list of the UK and US tech retailers that have Black Friday sales, with links to their relevant Black Friday pages.
US retailers
Best Buy – Black Friday deals now live and prices won’t go lower – look for “Black Friday Price Guarantee” sticker on items
HP – “Holiday Kickoff Sale” with up to $200 off laptops + free shipping
Macy’s – Black Friday deals now live – $150 off Ninja food blender
Samsung US – Early Black Friday Samsung deals now live – $250 of Galaxy Z Fold 3 + Free Galaxy Buds 2, $100 off Galaxy Z Flip 3 + Free Galaxy Buds 2, $50 off Galaxy Watch 4, Free Galaxy Buds 2 with refurbished Galaxy phones ($550 off)
Target – “Holiday Best” Black Friday sale now live – Target will adjust prices for any purchases made between 10 October and 24 December if the price goes down any time on or before 24 December
Walmart – Black Friday “Deals for Days” event – Early deals revealed full sales begin 10 November
QVC – $15 off first order with code HOLIDAY
UK retailers
Amazon – Black Friday sales TBA – currently has discounts across Fire and Echo devices
AO.com – Black Friday Early Bird deals now live – Offers across laptops, TVs, white goods, home and kitchen appliances, Amazon Echo, and more
Appliance City – Black Friday deals now live – up to £500 off fridge freezers, cookers, washing machines, kitchen appliances and more
Appliances Direct – Black Friday deals now live across TVs, phones (£110 off OnePlus Nord N10), smart home and more
Up to 70% off bathroom, white appliances, kitchen appliances, smartphones, and TVs.
Affordable Mobiles – “Beat the Black Friday Rush” event – Cheap iPhone 13, iPhone 12 and Pixel 6 deals; refurbished iPhone and Samsung deals
Box.co.uk – Early Black Friday deals on TVs, including a free Galaxy Z Flip 3 bundle
Carphone Warehouse – Early Black Friday Deals now live – See SIM-free phone deals like free Vervebuds 800 with Motorola Edge 20 Lite, SIM deals, and more
Dell: Black Friday Sneak Peek event now live – up to 35% off – deals across XPS and Inspiron range, desktop PCs and accessories. Save £240 on XPS 13 (10th gen)!
Ebay – Currently has 15% off with FESTIVE15 – end 4 November
Fitbit – up to £30 off latest models
GiffGaff – Currently offering 15GB for £10
Google Store – Up to £80 off smart home bundles including Nest Doorbell + Nest Cam + Nest Hub Max bundle.
Hughes – Black Friday 2021 deals now live – offers across TVs, laptops, home appliances and more – Save up to £100 with sitewide Black Friday coupon codes
Laptops Direct – General sale on now with up to 50% off smart home, 35% off phones, 30% off TVs and more
Lovehoney – Black Friday sign up page – with 15% off order
MusicMagpie – Black Friday 2021 deals now live – Up to £100 off refurbished phones and tech, up to £75 off refurbished tablets
Microsoft – Up to £500 off Surface deals – Offering extended free returns through 31 January 2022
Mobiles.co.uk – 100GB SIM for £9.50 with cashback, cheap Apple iPhone 13 deals, Google Pixel 6 deals and more.
Mobile Phones Direct – Early Black Friday deals on now with up to £100 off – High data plans available across Apple iPhone and Samsung Galaxy devices – includes Nintendo Switch bundles
Nintendo Switch – Best Black Friday discounts online. Ring Fit deals can be found here.
NordVPN – Black Friday deal: 72% off 2 year subscription – had 68% off last year. NordVPN is our top VPN pick.
PlayStation 5 – Best Black Friday offers across the web
Samsung UK – £200 off Galaxy Book Pro 360
Xbox Series X & Xbox Series S – Best Black Friday deals across the web
Black Friday sales we’re expecting soon
Adobe – Had 20% off Creative Cloud All Apps plan last year
Apple – Offered £120 vouchers with select purchases until 30 November
Argos – Black Friday deals last year included TVs, phones, tablets, vacuum cleaners, audio, smart home and more.
BT – Offered 3 months of broadband free last year
Currys PC World -TV deals, gaming, smart home, white goods, and more. We’ll separately be covering the best Currys Black Friday deals here
Green Man Gaming – Offered up to 82% off PC game downloads last Black Friday
John Lewis – Had deals across home, fashion, electricals and gifts.
Sky – 50% off Sky TV packages, 50% off 30GB phone plans, 30% off Superfast Broadband and more.
Smarty – Just £15 per month for unlimited data SIM.
Smyths – Black Friday sale with discounts on gaming and toys
Theragun – Sign up for Black Friday notifications – Had up to £149 off this popular muscle massage range
Three – Sign up for Black Friday notifcations
Turboant – Had up to £192 (US$250) off X7 Pro Electric Scooter last Black Friday
Very – For deals across tech and lifestyles head on over to Very. It’s prices aren’t always the most competitive so we’d thoroughly recommend comparing its discounts against the top dogs Amazon and Currys before heading to check out.
Zyro – Offered up to 85% off website builder last Black Friday with free domain for a year, unlimited bandwidth and storage available
Best early Black Friday deals 2021 UK
We’re working tirelessly to find you the best deals – here’s how. Below are some of the very best offers available right now in the UK.
1. Microsoft Surface Pro 7 (i5, 8GB RAM, 256GB SSD)
From: Amazon
Was: £1,169
Now: £889.99 (£279.01 off)
View Deal
The Surface Pro 7 might have launched in 2019, but it remains an excellent 2-in-1 PC. That’s especially true in this deal, which drops the i5 model with 8GB RAM and a 256GB SSD to £889, thanks to the launch of the new Surface Pro 8.
2. O2 100GB SIM
From: Fonehouse
Was: £15 per month
Now: £6 per month (£108 off with cashback)
View Deal
Fonehouse’s offer on this 100GB SIM from Three drops the price to just £6 per month when you claim cashback. See our full guide to cashback deals.
3. Samsung Galaxy S21+ (128GB)
Now: £849 (£100 off + free Smart Tag)
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Save a bundle on this Samsung bundle! You can also get £297 off the Galaxy Watch 4 (4G, 40mm) with this purchase.
4. Apple iPad Pro (M1, 2021, 2TB) – Cellular
Now: £1,484.63 (£414.37 off)
View Deal
This massive discount on the 11in M1 iPad Pro was previously as high as £639! It’s changing fast, so be quick if you want to make the most of the offer!
5. Oppo A54 5G with free Nintendo Switch OLED Model
Now: From £21 per month
View Deal
This excellent offer from Virgin includes a free Nintendo Switch OLED Model at rates as low as £21 per month (2GB data, 36 months). See our full article on how to get a Switch/OLED Model with a new phone contract.
6. Apple Watch SE (GPS, 40mm) with Nike Sports Band
Now: £249 (£20 off with free Apple Music, Arcade & News+)
View Deal
Currys is matching Apple’s new reduced price of £249 for this variant of the Watch SE 40mm, but you also get up to 5 months of Apple Music, Arcade and News+ bundled in for free.
7. Oppo Find X3 Pro (12GB RAM, 256GB)
From: Amazon
Was: £1,099
Now: £765 (£334 off)
View Deal
Oppo’s intriguing 2021 flagship – the Find X3 Pro – benefits from on of its biggest Amazon discounts yet, in this latest deal, which sees over £300 knocked off the original RRP.
8. Apple TV+ (3 months) with Currys Perks
From: Currys
Was: £4.99 per month
Now: Free with membership (Free to sign up to Perks)
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Currys’ new membership loyalty program, Currys Perks, includes three months of Apple TV+ for free. Sign up to Perks for free.
9. Dell XPS 13 7390 (2019)
Now: £1499 (£145 off)
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This may be an older model from 2019, but this Dell XPS 13 still packs a Core i7 processor, 15GB RAM, and 512GB storage with £145 off. See our hands-on review.
10. Microsoft Surface Go 3
Now: £369
View Deal
The Surface Go 3 ultra-portable affordable 2-in-1 is now on sale in the UK and US. You can buy it directly from Microsoft or these retailers.
11. OnePlus Nord (12GB RAM, 256GB)
Now: £399 (£70 off)
View Deal
OnePlus’ superb re-entry into the mid-range market in 2020 – the OnePlus Nord – is already a great example of value-for-money, but this discount on the higher RAM/storage SKU found on Amazon makes a good deal even better. (There’s also currently a discount on the 8GB RAM model and other colourways too.) See our full coverage.
12. Microsoft Surface Pro 8
Now: Where to buy in the UK & US
View Deal
Microsoft’s latest premium 2-in-1, the Surface Pro 8, is now available to buy in the UK and US – here’s where to get the best price.
13. Samsung Galaxy Z Flip 3 with 12GB data
Now: £37.50 per month, £37.50 upfront (with free Galaxy Watch 4)
View Deal
Get the Flip 3 on Tesco Mobile with 12GB data for £37.50 per month, and claim a free Galaxy Watch 4 while you’re at it!
14. Samsung Galaxy Watch 3 (41mm, LTE)
Now: £249 (£190 off)
View Deal
The 41mm casing size of LTE/Wi-Fi build of the Galaxy Watch 3 enjoys a rather significant price cut in this latest Amazon deal.
15. Smarty 100GB (SIM Only)
Now: £15 per month (100GB for price of 50GB)
View Deal
Smarty has slashed its rate on the 100GB data SIM to £15 per month. Contracts last 1 month at a time, and you can cancel at any time. 4G only.
16. Xiaomi Poco X3 Pro (6GB/128GB)
Now: £169 (£60 off)
View Deal
Our favourite budget phone of the moment, Xiaomi’s Poco X3 Pro already represents phenomenal value and enjoys an extra discount direct from Xiaomi.
17. Apple iPhone 13 with free AirPods
Now: From £34 per month
View Deal
Grab the brand new iPhone 13 and bag a free pair of Apple AirPods while you’re at it! We’re separately looking at where to buy the iPhone 13 and the best offers on contract and SIM-free.
18. Apple 10.2in iPad (9th gen, 2021) – 64GB
Now: £312.62 (£6.38 off)
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It’s not a big discount, but considering the 9th gen iPad only released this month, it’s a welcome discount from KRCS.
19. Fitbit Sense
From: Amazon
Was: £299.99
Now: £249.99 (£50 off)
View Deal
Save £50 on the top-end Sense from Amazon.
20. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)
Now: £669 (£40 off)
View Deal
Amazon has the cellular iPad Air with £40 off the £709 RRP. A decent saving that applies to all but the Blue finish.
Best early Black Friday deals 2021 US
Check out the best Black Friday deals we can see right now in the US. We’re constantly updating this list so stay tuned!
1. Samsung US Certified Renewed Store
Now: Up to $550 off (With free Galaxy Buds 2)
View Deal
Until 31 December, you can get a free pair of the new Galaxy Buds 2 wireless buds when you buy the Galaxy S20, S20+, S20 Ultra, S10, S10+, Note10, or Note10+ from the Samsung’s refurbished store. As Certified Renewed, the handsets will be indistinguishable from new. It also comes with a one-year warranty.
2. OnePlus 9 (8GB RAM, 128GB storage)
From: Amazon
Was: $729.99
Now: $599 ($130.99 off)
View Deal
Amazon and Best Buy both have competitive prices on OnePlus phones right now ahead of Black Friday.
OnePlus has started it Black Friday sale too, where it’s releasing new offers every week until 30 November, along with draws and raffles, but its prices aren’t as competitive as Amazon or Best Buy.
3. Google Nest Doorbell
From: Best Buy
Was: $179.99
Now: $129.99 ($50 off)
View Deal
4. Apple iPhone 13 range
Now: Up to $159 off with 10% Military Discount (sitewide)
View Deal
Sign up to Target Circle (it’s free) and get a 10% discount on two items sitewide on Target if you or your family is a military veteran or personnel. Ends 13 November.
5. Microsoft Surface Pro 7 (4GB RAM/128GB storage) + Type Cover
Now: $599 ($360 off)
View Deal
6. Google Nest Hub (2nd gen)
Now: $49.99 ($50 off)
View Deal
7. Apple iPad Pro 11in (M1, 128GB, Wi-Fi only)
From: Best Buy
Was: $799.99
Now: $699.99 ($100 off)
View Deal
8. Google Nest Mini (2nd generation)
Now: $24.98 ($24 off off)
View Deal
Walmart is matching Google’s price on the Nest Mini, which is now under $25.
9. Apple iPhone 11 (64GB, Pre-Paid)
Now: $399 ($200 off)
View Deal
10. Samsung 11.6in Chromebook (4GB RAM/32GB storage)
Now: $199 ($100 off)
View Deal
Pick up this Samsung Chromebook for under $200 from Walmart with free 2-day delivery.
11. Asus Vivobook 15
From: Staples
Was: $449.99
Now: $389.99 ($60 off)
View Deal
This entry-level laptop from Asus gets an $60 discount from Staples. It’s also eligible for free next day delivery.
12. Samsung Galaxy Book Flex 2 (Core i5, 8GB RAM, 256GB SSD)
From: Best Buy
Was: $849.99
Now: $699.99 ($150 off)
View Deal
The fabulous Galaxy Book Flex 2 received 4/5 stars in our review and a Recommended Badge. Our only grip was the price, but now with $150 off, it’s an offer worth taking seriously.
13. Rosetta Stone: Lifetime Access to unlimited language
From: Rosetta Stone US
Was: $299
Now: $179 ($120 off)
View Deal
Rosetta Stone’s Back to School offer slashes $120 off the lifetime package for your choice of language.
14. Apple MacBook Air (2020, 512GB, M1)
From: Amazon US
Was: $1249
Now: $1149 ($100 off)
View Deal
Save $100 on the MacBook Air with the M1 chip from Amazon.
15. Insignia 32in HD Smart Fire TV
From: Best Buy
Was: $199.99
Now: $149.99 ($50 off)
View Deal
If you want a compact smart TV, check out this offer from Best Buy on the 32in Insignia Fire TV with $50 off.
16. Apple iPhone 11 (64GB, refurbished)
Now: $479 ($80 off)
View Deal
Pick up a refurbished iPhone 11 in “Pristine condition” for just $479.99 – that’s $20 less than buying new. Decluttr also offers a 12-month warranty if you’re not happy.
17. Apple iPad Pro 11in (Early 2020, 256GB)
Now: $949 ($150 off)
View Deal
There’s $150 off the 2020 iPad Pro right now from BH Photo Video with 256GB. It’s the best price across all US retailers right now.
Best Tech Deals – Sorted by Category
To find the best Black Friday deals and discounts by device category see our round-ups below:
Black Friday laptop/PC deals
Best Apple deals
Our colleagues at Macworld UK are rounding up the very best Apple deals in this article.
Black Friday phone deals
Black Friday gaming deals
Black Friday tablets, iPads & Smartwatch deals
Black Friday Software & Security deals
Black Friday deals on everyday tech
When is Cyber Monday 2021?
Every year Black Friday falls the day after Thanksgiving, which we appreciate means little here in the UK. This year, Black Friday is on 26 November 2021 which means Cyber Monday is on 29 November 2021. Expect huge discounts all weekend in between, and most likely in the weeks either side.
What is Black Friday?
After a holiday of giving thanks for family, friends, and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items, too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about 10 years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Walmart (or Asda in the UK, who has now opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
Black Friday tips
The most important thing to do when considering whether something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer may be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
A deal for one person won’t be a deal for someone else, no matter how many times Amazon, Argos or John Lewis might tell you otherwise.
It isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy. Use resources like CamelCamelCamle or PriceSpy to compare prices in the past few months.
We’re offering more indepth Black Friday preparation tip in this dedicated article. Also see our biggest predictions for Black Friday 2021.
