Snapchat icon
Snapchat isn’t willing too many new fans right now.
Photo: Ste Smith/Cult of Mac

not rolling back its new design, despite more than 1 million
people (and counting)
signing a petition for it to do so.

The company recently debuted its new layout —
designed to separate interactions with friends from branded
content — but many users have complained that it is difficult
to use, prompting a popular petition to revert to
its previous design.

So far,
names including model Chrissy Teigen and Kylie Jenner have
voiced their dislike of the redesign (in Jenner’s case by
agreeing with a follower who said they hated it). However,
Snapchat appears not to be considering budging. Although it
noted that the new design, “can take a little getting used
to,” it hoped “the community will enjoy it once they settle

A fake
tweet that suggested Snapchat would roll back the changes if
50,000 people retweeted a message (sounds legit!)
has attracted close to 1.5 million retweets.

won’t back down

In its
goal to separate branded content and social interactions
between friends, the move is similar to one made by Facebook
in the wake of the various “fake news” accusations that have
been made against it in recent months.

Snapchat would be unwilling to abandon its recent changes is
no great surprise. News of the update was made by Snapchat
CEO Evan Spiegel
late last year, following the announcement that Snap had
fallen short of expected growth projections for the quarter.

In a
letter to investors, Spiegel blamed the difficulties on the
service being too difficult for many users to understand.
“One thing we have heard over the years is that Snapchat is
difficult to understand or hard to use,” he wrote — adding
that, “Our team has been working on responding to this

In the same letter, he noted that the changes were likely to
be, “disruptive to our business in the short term,” and could
risk alienating members of the Snapchat community when they
use the redesigned app. However, he opined that, “We’re
willing to take that risk for what we believe are substantial
long-term benefits to our business.”

What do you think of Snapchat’s recent changes? Let us know
in the comments below.

Source: BBC

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