Facebook is reportedly launching a dedcated mobile gaming app.
Facebook plans to launch a mobile gaming app on Monday aimed at challenging Twitch and YouTube’s dominance of the live game streaming market, The New York Times reported Sunday. The free Facebook Gaming app is designed for people already engaged in the online gaming community but will also include casual games and access to gaming communities, the Times reported.
“Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people,” Fidji Simo, head of the Facebook app, told the paper. “It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”
The app was originally scheduled to be released in June, but the social media giant pushed it up a few months as the coronavirus pandemic forces people to stay home more.
Facebook’s push is a testament to the popularity of esports, in which the top gamers around the world battle each other in a wide range of games over the internet. Esports was worth more than $1 billion last year, and that number is growing quickly.
More than 700 million Facebook users play games, watch gaming videos or post in gaming groups. Last year, the social media giant launched a gaming tab in the app’s navigation bar for people who spend time playing games, viewing gaming videos or interacting in gaming groups.
Facebook didn’t immediate respond to a request for comment.