With streaming services getting more competitive by the day, Disney+ has decided to introduce something to sweeten the deal for potential subscribers. There is a cheaper, ad-supported subscription tier coming later this year.
The new plan will roll out in the US in late 2022 and will then expand globally in 2023 – this will likely include the UK. It is part of the firm’s plan to reach 230-260 million Disney+ subscribers by FY24.
“More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families,” said Kareem Daniel, Chairman of Disney Media and Entertainment Distribution.
Official pricing and more specific launch dates have not been revealed yet. However, we can take an estimate at the former. Disney-owned US streaming service Hulu offers both ad-supported and ad-free tiers.
The basic tier costs US$6.99 per month (or $69.99 per year), whilst the ad-free tier costs US$12.99 per month (or $129.99 per year).
That is a $6 difference between plans. Similarly, rival HBO Max offers a US$5 difference between its equivalent subscriptions.
Disney+ currently costs US$7.99 per month (or $79.99 per year). Therefore, you may be able to subscribe to Disney+ for less than $5 dollars per month. This is, however, assuming that Disney+ does not increase its subscription prices before the new plan rolls out.
Both Netflix and Amazon Prime have revealed subscription price rises in the US, so it would not be a surprise to see the next biggest streaming service do the same.
Disney+ includes some of the MCU’s biggest shows, with upcoming releases such as Moon Knight, as well as acquisitions of old shows such as Daredevil. It is also the home of The Mandalorian, The Simpsons and much more.
If you are not signed up already, you can do so on the Disney+ website. You can also see how Disney+ compares to rivals in our list of the best TV streaming services.