With news today that scientists had proven Einstein’s theory that gravitational waves exist in the universe, OK Go has chosen the perfect day to launch its latest gravity-defying music video.
Considered to be the viral trendsetters of the YouTube music video age, the band OK Go has become known for their quirky, single-shot music videos boasting synchronized dancing using everything from treadmills to time-lapse.
The band’s latest video for its sing Upside Down & Inside Out from the 2014 album Hungry Ghosts doesn’t fail in keeping up the trend. Except, instead of releasing the video on YouTube as usual, OK Go has this time released it exclusively on Facebook, where it already has over 10 million views.
Band member Damin Kulash explained to Adweek that OK Go chose to go with Facebook because “we were excited to try something new” and experiment with a new way of reaching people.
Shooting and puking in zero gravity
OK Go travelled to Russia and boarded an S7 Airlines plane and shot the entire 3 minutes and 20 seconds of the music video in one long shot and in zero gravity, with floating flight attendants, laptops, stuff toys and paintball balloons.
The band explains that though the video was taken in one continuous shot, it actually took 45 minutes to shoot each entire take. This is because longest period of weightlessness that it is possible without actually heading into space is about 27 seconds, with plane requiring 5 minutes to recover and prepare for the next round of zero gravity.
“Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of 8 consecutive weightless periods,” the band explains on its website.
They paused their actions and the music between each round of zero-g periods, later removing these parts and transitioning each section, which the band says you can see at 0:46, 1:06, 1:27, 1:48, 2:09, 2:30 and 2:50 of the video.
While this may be one of the band’s most impressive music video, shooting in zero-g over 21 flights meant there were about “58 puke events.”
For all their effort, you can check out the music video for Upside Down & Inside Out on Facebook. You can also check out on of the short behind the scenes videos below.
YouTube : https://www.youtube.com/watch?v=B460lKcLARQ
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