L.I.A.M. works his magic in the new Apple
ad.
Photo: Apple

Earth Day 2017 festivities ended over a month ago, but that’s
not stopping Apple from busting out another one of the quirky
cartoon videos it made for the holiday.

Apple published a
new Earth Day video today that highlights the problems it faces
in regards to recycling materials from old iPhones. The ad
explains how iPhone parts get a second life after Apple’s robot
Liam has stripped them all away.



Apple released the ad today to promote
its attendance at the Sustainable Brands 2017 conference in
Detroit. Sarah Chandler, Apple’s director of operations and
environmental services, gave a presentation at the conference.
Most of her remarks covered how Apple is working to create a
closed-loop supply chain.




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