Apple never used to announce what its roadmap looked like.
Instead, the company held its cards close and let the rumor
mill run amok. But lately, Apple is being much more open about
Expect new iMacs later this year, company executives said
earlier this month, but that’s not all: Apple plans to make all
of its products with recycled materials.
Apple’s environmental goal illustrated.
That means the end of mining metals from the earth, which is a
tall order. Apple doesn’t have a timeline for moving to a
completely closed-loop supply chain, said Lisa P. Jackson, the
company’s vice president of environmental and social
initiatives. Jackson, former head of the Environmental
Protection Agency under President Barack Obama, told Vice News
Tonight that Apple is trying to move the industry in the
direction of sustainability.
“We’re actually doing something we rarely do which is announce
a goal before we completely figure out how to do it,” Jackson
said. “We’re a little nervous, but we also think it’s really
important because as a sector it’s where we believe technology
should be going.” You can see Jackson’s full Vice News Tonight
Liam, Apple’s iPhone-disassembling robot, will play a big part
in recycling and reusing Apple’s own components to produce new
devices. But there’s much more to it than that, which Apple is
still trying to figure out.
The company managed to move almost entirely to renewable energy
to power its facilities within four years of announcing that
goal, so it can be done. In 2016, 96 percent of the electricity
Apple uses worldwide came from renewable energy. In 24
countries, it’s 100 percent renewable. The company is
encouraging its suppliers to do the same, and seven have
promised to power their Apple manufacturing with renewable
energy by the end of 2018. Apple is also using 99 percent
recycled and sustainabily sourced paper for its packaging.
Apple released its annual comprehensive environmental
sustainability report, which covers its progress in fiscal
2016, and you can check it out in full
The news of Apple’s new goal comes just in time for Earth Day,
which falls on April 22. To get you in the mood, the company is
encouraging Apple Watch owners to finish a 30-minute outdoor
exercise activity on Saturday, for which you’ll be awarded an
Earth Day badge and iMessage stickers. You’re not gonna help
the earth with that workout, really, but you’re probably
already recycling your iPhones and being responsible in other
ways. The Earth Day challenge is just for fun.
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